all projectsblending skincare and beauty with play: concept creation and development of KIKO Beauty Realm, a Roblox experience promoting the new Power Shake skincare line.
KIKO made its bold debut in gaming with KIKO Beauty Realm on Roblox, fully designed & developed by atopos to launch the new Power Shake skincare line. targeting younger audiences, the experience fused skincare and play through ingredient-themed challenges, collectible beauty items, and interactive worlds. from exploring 4 biomes inspired by active ingredients to competing in the Pack n’ Seek Arena, players discovered products in a fun, gamified way, building lasting connections with KIKO’s beauty universe.
during the planning and design phase of the project, the client defined three main objectives for its first-ever gaming experience:
reach a younger audience, strengthening KIKO’s brand identity and creating new touchpoints beyond traditional channels
create an interactive, challenge-based format inspired by the Power Shake active ingredients, turning product discovery into playful, memorable experiences
integrate virtual engagement with tangible rewards, driving traffic from Roblox to KIKO’s e-commerce and retail network
based on the objectives set by the brand, we developed three interconnected game areas:
serving as the central hub, the Plaza is where players first land, explore the brand-inspired environment, and connect with other users. from here, they can access both The Island and the Pack and Seek Arena, unlocking progressive content as they play.
a multi-biome journey inspired by the Power Shake active ingredients. players collect Particles, discover products displayed in unique, shrine-like spots, and unlock rewards. completing all four biomes grants access to the Pack and Seek Arena.
a fast-paced hide-and-seek mini-game where players hide or seek among maps themed around brand packaging and fantasy worlds. participation requires Keys earned on The Island, creating a direct link between exploration and competitive play.
the implemented strategies delivered strong results across all three objectives, positioning KIKO among the top beauty experiences on Roblox.