all projectsatopos has delivered engaging seminars on social gaming and immersive experiences at leading Italian universities, including Università Bocconi and Università di Macerata. these sessions explore the cultural, creative, and business dimensions of virtual worlds, offering students insights into how brands can strategically leverage these platforms to achieve their business goals, foster meaningful engagement, and reach new, untapped audiences.
our sessions open with an exploration of the concept and meaning of “reality,” analyzing how virtual worlds and their dynamics reshape our perception of it. they then evolve into toward technical and strategic dimensions, examining what these worlds truly are, who inhabits them, and how brands leverage platforms like Roblox, Fortnite, and Minecraft to achieve their business goals. finally, we guide students through the process of creating a virtual gaming experience, highlighting the skills and professional roles needed to produce successful games , and using real-world projects we developed as benchmarks.
the workshop marks the final stage of our seminars, where students are challenged to design their own gaming experience for a brand. building on the strategies and case studies explored in the sessions, they develop creative ideas that combine gameplay, brand storytelling, and audience engagement. this hands-on exercise pushes them to transform fresh ideas into forward-thinking concepts, exploring how games can open new pathways for brand connection and cultural relevance.