all projectsas part of Virtual Carnival 2023, atopos collaborated with PwC and the City of Venice to design and market two limited-edition digital wearable collections on Roblox, inspired by some of the most popular characters of the Venetian tradition.
during Carnival 2023, the City of Venice brought the celebration into the Metaverse, launching exclusive wearables on Ready Player Me and Roblox to raise awareness and engage a new audience. we designed, developed, and published two UGC item collections on the Roblox marketplace: Colombina, a traditional mask celebrated for its lively, mischievous spirit, and Original Sign, inspired by the year’s official theme.
the number of users reached by the ADV campaign designed for Roblox
the average CTR reached by the paid ADV media campaign on Roblox for the collectibles
the price at which we were able to position this type of "face accessory" as a UGC item on Roblox, compared to the average market price
we helped a traditional brand enter the metaverse by leveraging our Roblox expertise in strategy and content development, launching a unique product placement campaign on the marketplace without creating a dedicated experience. As part of Roblox’s UGC Creator Program, we overcame the typical entry barriers that content developers face when entering the platform.
